Monday, 19 March 2018
Web Hosting The Internet Marketing Tool PDF Print E-mail
An important part of doing any kind marketing today is definitely an effective Internet marketing strategy, and for that the first thing you need is reliable web hosting.

I know some people say that you can market this and that without having your own website, but I definitely disagree. Many affiliate programs and various business opportunities offer you "personalized web sites" that you can use without owning you own server space. However, replicated company websites and an often long and cumbersome affiliate link can only take you so far, with thousands of other people using the exact same material.

Another trick, that seems to be really in vogue these days, is people who want to advertise with Google Adsense or Yahoo using your money. Most often they make it sound like this is as easy as it gets, when it comes to making money online as an affiliate.

While Adsense and other pay per click advertising is definitely a viable option, one should remember that it requires thorough keyword research and continuous tracking in order to produce a good ROI. Additionally, according to Google's new Terms of Service, you can't point an AdSense ad directly to an affiliate link - the link must always point to an URL of your own. The very same thing goes for publishing articles in the popular article directories.

Finally, if you have your own company and product, your own high quality server space really is an absolute must these days. However, the big "dot-com bubble" was at least partially caused by people charging obnoxious fees for company websites that actually delivered very little results.

Done right, your online presense doesn't have to be that expensive, while still generating great revenue. The choice of web host is one of the crucial steps in turning your website into a great success.

Points to consider when choosing a hosting company

If you are serious about making it online you definitely need you very own web space, that you can do what you want with. As an affiliate you can, for instance, put up your own websites that offer some unique content to your visitors and pre-sells them on the affiliate product or business opportunity of your choosing. People do not like to be sold, remember - a friend with a genuine recommendation is always more welcome than a stranger with a business pitch.

So how do you choose a web host, then?

In my humble opinion you should be looking for the following:

* Reliability

* Support

* Integrated features

* Price

Exactly in that order. There are many services that provide you hosting space for free, I know, but if you are going to market in a professional manner you definitely need to get professional hosting. Besides, most free webhosts pack YOUR site full with THEIR advertisements.

When you are trying to build credibility with your audience this can easily be fatal.

The webhost I personally have chosen, fulfill the criteria I mentioned above. Their service is extremely reliable and their support is the best I have seen online anywhere - you can call, email or chat live with the friendly support staff 24/7/365.

I can not overemphasize the importance of this, because when working with websites, scripts and things like that, it is not a question of IF you will run into trouble but when. And unless you are a total guru yourself you will need help, the faster the better.

When it comes to features, it is naturally important to be allowed to run scripts like php, cgi, asp etc. Because these are widely used by shopping carts, sequential auto responders and other tools you may need.

Naturally, depending on your business strategy and goals, the features required of your webhost will vary. If you are an affiliate, promoting many different products, you need a web host that will allow you to set up many different domain names on the same server - creating separate web sites containing valuable information for your various target audiences.

If you are going to run a large web shop and/or send out large amounts of email, you should seriously consider investing in a dedicated or virtual server. Shared servers (which means you share a server with several other users) often place limits on how much email and bandwidth you can use per month.

When you have found a suitable web host, that can deliver all of the three first mentioned points according to your needs, you should start looking at prices. As the old saying goes, you generally get what you pay for. However, high quality hosting does not have to cost an arm and a leg these days. There are many excellent web hosts to choose from, and if you shop around a little you will find one that also fits your budget.

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10 Tips To Keep Visitors On Your Site Longer And Increase Conversions
There are a number of ways to get visitors to your website but what can you do to keep them there? Below we are going to discuss 10 things you can implement to make your visitors stick around.

The number of visitors who land on a site and quickly move on is called the bounce rate. Most websites that have a high bounce rate are not currently using these techniques or have no clue as to what their market really wants and needs.

Here are 10 proven tips to keep visitors on your site longer.

1. Teach your visitors something. Visitors don't want loads of hype, they want to learn and increase their knowledge of your product or industry so they can make an informed decision.

Provide informational content about your product or services. Teach your visitors and this will help them create a good opinion about your site.

2. Keep the navigation simple. Navigation links should be large and clearly labeled. Have you ever been to a cultural restaurant but couldn't tell the men's restroom from the women's? While you may think themed titles are cute, your visitors may become confused and end up leaving your website. If in doubt, always go with the more common title.

3. Keep your content updated. Try to update times, dates, and news articles as much as possible. You don't want your website to sound like it was published in the stone age do you? If you're running an information based site than it is important to consistently add fresh and unique content.

4. Add a blog. Blogs can be added to your site with a few clicks if your web host includes the option within your hosting package. If not, you can always start a free blog at or and link it back to your website.

Blogs are an easy way to add new content. It's a great way to add user-generated content and it's a amazing way to build a dedicated group of visitors who visit your blog everyday. Since blogs create interaction with your visitors it also builds trust and creates the feel that there is actually someone on the other side of the website.

Blogs that offer quality content always carry a loyal group of followers and often create a hefty income.

5. List and describe product benefits. Most site owners describe the product's features, example: Rubber coated speaker, 2-ohm total impedance , etc., Your visitors don't purchase features, they purchase the benefits that the product or service will provide for them. Is your product a time saver? Is it easier to use than most competing products? Make sure you describe how the product will make the visitors life more productive, more fun, easier, or better.

6. Provide product pictures and related images. People like to visualize things. Ever wonder where day dreaming came from? Websites with relevant images help stimulate the visitors emotions and emotions drive sales. Remember a picture is worth 1,000 words.

7. Make sure your visitor knows their purchase is secure. More than one-half of all buyers won't buy online because they're afraid of getting scammed.

Proudly display signs of trust like BBB Online and Verisign logos. Make sure your visitors know your site is secure or most will not feel comfortable making the purchase.

8. Make sure your informational content is accurate. Your visitors will stick around to read your message especially when you back it up with references and third party awards.

9. Ask for site feedback. Provide your visitor with a way of leaving feedback for you and other readers.

Testimonials are a powerful tool because they give your product credibility from a third party. Testimonials can be a trust builder, especially if you provide a reference (phone number, email address, ect. ) for them to contact the user that gave the testimonial. Most of the time your visitors will not contact the person that gave the testimonial but it helps build trust and provides a more authentic feel.

10. Test and Tweak. Not every site will be a home run the first time it steps to the plate. Use tools like Google Analytics to determine what makes your visitors stick around and what makes them "bounce". You then proceed to build on the good and drop the bad.

Tweaking your website will improve the performance of your sales funnel and link popularity over time. The difference between a site that generates 100% ROI (return-on-investment) and 500% ROI is usually a matter of split testing and tweaking.

Successful sites keep their visitors interested with easy-to-find information that fulfills the visitors wants and needs. That is what separates the beauty from the beast.