Thursday, 19 October 2017
 
 
What To Look For In Web Hosting Selection PDF Print E-mail
So, you decided to host your domain or website on the World Wide Web. Good, do you know how to decide on the best web-hosting package? Let me help you with a few guiding points to make a good and informed decision. There are a great number of factors in choosing and I am going to describe each very briefly:

1.Reliability of the server and Uptime
2.Traffic Transfer or Bandwidth
3.Disk or storage space
4.Technical or service support
5.Add-ons capacity

Reliability of the servers and Uptime: The servers of the web host should be reliable and should have a continuous uptime of a minimum 99.5%. The server reliability translates into the availability of your website on the net. If someone tries to access your site and they get ‘server not found’ message too many times, they will shift their business elsewhere. A good web host will guarantee 99.8% uptime round the clock 7 days a week.

Traffic Transfer or Bandwidth: Traffic transfer or bandwidth refers to the capacity of the web host to accommodate simultaneous access to your website. This is measured by the bytes number (amount) transferred by your site when web surfers access your site on the web. All web hosts will charge for this service and there is no such thing as ‘limitless bandwidth’. It is good if you can find out the details before hand so as to avoid bad surprises with high bills for data transfer. A simple website will be comfortable with about 50 GB to 100GB.

Disk or storage space: As important as the traffic transfer size, is the disk or storage space. Similarly, you should look out for a minimum 200 MB. Many web hosts will and can offer you larger disk / storage spaces, which is absolutely fine. However, keep in mind that even if you are a totally professional site you may not need more than 5000 MB. So, a realistic move is to aim at 200– 1000 MB as disk/storage space.

Technical support: Look for history of the web host and find out their approach and time of rectification of different problems that can crop up with the server and sites. All web hosting entities will assure you of round-the-clock service seven-days-a-week. However, very few really function this way. It is very important to have a good service support so as to have an interrupted access to your site. Be careful of free services and false assurances in this field as it can destroy your business with lack of proper support.

Add-ons capacity: You should be able, unless you prefer otherwise, to add, update, and delete things in your website yourself. The most normal of these things would be managing your email, passwords and creating different accounts. There are more advanced features with the control panel of the host, which could allow you to add or delete extra items on your website directly. You should find out the amount of liberty your host can extend to you.

In case you are planning to run a business complete with financial transactions, order forms, you will need additional services like secure server for credit card encrypting and the like.

Other plus points are email auto-responders, mail forward, re-routing, and multiple accesses. This would ensure that your negotiations cover all bases.


 
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Web Design For The Home Based Business
New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But, like FrontPage or Dreamweaver, the page will not appear the same on every browser. Anyone who wants to create their own webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox (Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using Window’s Paint.

There are several FTP publishers. These are software programs that lift your web pages off the computer and publish them on the Internet. This is the best way to load a website. Avoid the ‘easy’ tools.

Here is a quick guideline to help work at home business owners build a website which can earn money.

1. It’s about the content. The only way to get listed today is to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen keywords. They believe this brings more traffic. Unfortunately, it works backward. Too many keywords confuse search engines, reducing the websites Page Rank.

There are no keyword search engines anymore. Today’s search engines are more concerned with inbound links. Instead of writing articles that have a keyword repeated a few dozen times, write an insightful article that solves problems for your readers.

The search engines not only know how many people click onto a web page, but they know how long they stay. Websites that keep readers for more than 30 seconds will rank higher.

2. Don’t sell. The web visitor is not walking into a store. They do not arrive at a website thinking, “I want to buy something.” Instead, most of them want to be entertained, or educated. The best way to sell from a website is to solve problems. This includes things like posting the cost of a product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so ‘out of date.’ Instead, add a forum to the website and let the ‘real’ website visitors leave their comments.

3. Make effective use of the title and description tags. The only keywords most search engines care about are buried in the Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in today’s Search Engine Optimization.

4. Don’t design in Flash or use any other ‘cool tools.’ Many people do not have the tools needed to view these. If you must add a video, then upload it to www.youtube.com and paste the code onto your page.

Search engines cannot see pictures. This means that a page full of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There is no way for the search engines to extract content from the website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web visitors will look for is proof that the business cares about them. They want something before they are sold. It is also important to have business contact information pricing, privacy information, shipping, problem solving FAQ, and even a personal blog from the ‘owner.’

These things will improve the success of any web based business, or work at home web site.